Using Latent Semantic Indexing (LSI) keywords besides your usual keywords in your content can make your websites or blog rank higher. Unfortunately, many marketers seem to concentrate only on traditional keywords. This is partly due to a lack of a full understanding of what LSI keywords really are. They confuse these keywords with long-tail keywords.
There is a significant difference between these two keywords. Long-tail keywords are simply keywords with three or more terms like “cheap meals nearby”, “cars for rent”, and “dangerous spots in town”. As you can see, these keywords contain at least three terms. Latent semantic indexing keywords, on the other hand, are terms that correlate to your primary keywords. Your primary keywords can be either short tail or long tail. Short-tail keywords are simply those that contain no more than three words such as “affordable rides”, “cancer causes”, “affordable rides nearby” and “top cancer causes”.
Words related to the keyword “affordable rides” may include “Uber”, “Uber App”, and so on. The keyword “Top cancer causes”, on the other hand, may work well with terms such as “asbestos”, “tobacco”, “aflatoxins” and so on because these are some of the leading causes of cancer. We call these terms latent semantic indexing keywords.
High-quality contents that rank higher are packed with these keywords. Search engine bots will judge the quality of your contents and rank your site or blog based on your LSI/secondary keywords. The more secondary keywords you inject into your content the higher your blog or site will rank.
- Consider What You Are Offering
Your secondary keywords should actually reflect what you are offering. For example, if you are in the business of selling handbags specifically from DnG, Gucci, and Armani, your LSI keywords should not mention any other keywords from apart from these. After all, if you talk about Louis Vuitton when you do not have it, you may get irrelevant traffic from Louis Vuitton searchers, which would be irrelevant.
- Put Yourself in the Customer’s Shoes
Think like a buyer when figuring out the best secondary keywords to incorporate into your content for better results. For example, if you are selling mobile phones, and your primary keyword is “affordable mobile phones”, obviously a customer who is looking for a cheap quality mobile phone will have a few thoughts in mind. Their thoughts will primarily include genuineness, originality, and authenticity. You can come up with LSI keywords like “genuine Samsung S 10”, “original iPhone x”, “authentic Huawei P9” and so on, so long as you have the mentioned phones in your stock. This will definitely have your content ranked higher because search engines now think like the customer.
- Use a Good Keyword Research Tool
There are a number of reliable keyword research tools you can use to obtain the best primary and secondary keywords. These include Google Keyword Planner, LongTailPro, SEMRUSH and more. The first one is absolutely free whereas the other two are paid.
With any of these three incredible tools, all you have to do is enter your niche and press the “ENTER” button. Your software will return multiple primary keywords and secondary keywords that are all high performing. You can then select from those.
- Study Your Competition
Create a list of your primary competitors and go to their websites to see what their target keywords are. Also, check out their content and Meta tags to help identify their target keywords. Spying your competitor’s website will help broaden your list of ideas. You will also be able to see whatever important it is you could be forgetting.
What You Should Be Doing Once You Start Targeting Your Keywords
Now that you have selected the right keywords along with LSI keywords, it is time to get down to some real work. Instead of sitting back and waiting for your traffic to increase over time, you should start:
- Analyzing Your Short-Term Results
Use a reliable tool to analyze your daily traffic performance. Is it increasing daily? If yes, then that is a good sign that your keyword strategy is working out and should not be altered. But if it is increasing and decreasing at intervals, it could mean that a few alterations are needed to make it better. Use your website analyzer to point out what needs to be corrected. However, if the performance is dropping every single day then that means you did not get your strategy right. In that case, you will need to go back to the drawing board.
- Analyze Your Competitors’ Results
Even after you have found a couple of LSI keywords that work out for you, it is imperative that you continue monitoring your competitors and analyzing their results. There could be something new your competitor is doing to have an edge of you.
Final Thoughts I hope this article helped you understand the difference between a normal keyword and a latent semantic indexing keyword. I am also confident that you now know how to pick the right primary keywords alongside their respective LSI keywords. Whatever keywords you use, plus your strategy, always monitor your competitors to see what they are doing differently than you.